A course in spreading the word

UPDATE: Version II of this course can now be viewed here.

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This weekend I’ve had a highly enjoyable time teaching a course in ‘viral’ marketing for Ravensbourne College of Communication and Design. The enjoyment came from teaching a fabulous group of people who’d never met before but who, by the end of Day Two, were the best of colleagues putting the final touches to their brand campaign exercise.

During the weekend we went beyond video virals and tackled how the term ‘viral’ marketing is more a strategy and way of doing marketing than a type of marketing in it’s own right; and looked across heaps of case studies and examples.

Below are the two PPTs used as a basis of the course:

DAY 1:

DAY 2: