Comments on: A course in spreading the word http://kathryncorrick.co.uk/2009/04/19/a-course-in-spreading-the-word/ Digital media consultant Tue, 17 Apr 2012 18:01:04 +0000 hourly 1 http://wordpress.com/ By: Viral fraternalism: Why trades unions have the most to gain from social media tools | Memeserver http://kathryncorrick.co.uk/2009/04/19/a-course-in-spreading-the-word/#comment-84 Sun, 19 Apr 2009 16:30:34 +0000 http://kathryncorrick.co.uk/?p=685#comment-84 [...] at the Word of Mouth Marketing Association’s Ethics Code (via Kathryn’s very informative slideshow), I see this: 4. Word of mouth cannot be faked.  Deception, infiltration, dishonesty, shilling, [...]

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