Wither the Silver Surfer?

by Kathryn on 17 June, 2009

Prompted by Suw Charman, this is some research I did last year regarding the demographic termed ‘Silver Surfer’. I’ve tidied things up a bit and made it look a bit prettier, but looking back it reminds me that I really should do some more work in this area, as much more research has come out since, including some fantastic work by Ofcom entitled: Digital Lifestyles Adults aged 60 and over.

UPDATE 30/06/2009: Part II of this post can now be read here.

5 Comments Post a comment

scott #

Great presentation – please let me know if you update it.

18 June, 2009

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- Kathryn #
  
  Thanks Scott. Will do.
  
  18 June, 2009
  
  Reply
- Kathryn #
  
  Hi Scott, I’ve added a bit more to this discussion here: http://kathryncorrick.co.uk/2009/06/23/wither-the-silver-surfer-part-ii/
  
  23 June, 2009
  
  Reply