strategy | data | implementation

It’s a bit late on a Friday, but these will still be fresh come Monday, here are a few things worth perusing if you have a moment:

Social Media

For those considering social media and Twitter policies for their staff and company, take a look at the vast collection of example guidelines collated by Laurel Papworth, an Australian online communities consultant. Of particular note, is that of the US Air Force (left).

How companies are benefiting from Web 2.0: McKinsey Global Survey Results
“The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.”

Meta-ROI and social media engagement for brands – I want to believe, by Anthony Mayfield
A review and thoughts on Charlene Li’s post for the Altimeter Group regarding the group’s study of how engaged major brands were with social media and the link between how deeply an organisation engages with its customers in social media and its performance.

If advertising is a firework, social media is a bonfire by John V Wiltshire (via We Are Social)

Journalism

Where five US magazines are finding revenue, Advertising Age.
This article includes some nice pie charts so that you can compare and contrast the role of different revenue streams. For some digital advertising is playing a large part, for others it’s events.

As readers flee, papers ask those left to pay more, Paid Content
Analysis of the relationship between print circulation figures and price since 2001.

Economics
A liberal defence of money, by William Davies, The Liberal
An analysis of some of the new economic models being currently discussed, in particular the notion of free. Also see William’s review of Chris Anderson’s book Free in Prospect.