By: The social media influence myth? « Kathryn Corrick

The social media influence myth? « Kathryn Corrick — Wed, 09 Sep 2009 18:00:28 +0000

[...] The social media influence myth? 2009 September 9 tags: Advertising, analysis, analytics, brands, influence, social media, strategy, twitter by Kathryn If you begin to hang around social media types who are trying to understand the dynamics of social media, influencers and influence get mentioned a lot, as do nodes. This is particularly so discussions lean towards social media’s role within the marketing, advertising and PR mix. (On which note see the slide show by John V Wiltshire in last week’s recommended reads) [...]

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By: The social media influence myth? « Kathryn Corrick