Sometimes a job is too big for one person, other times a project may need additional specific skills, or there are better people than I for the work you need doing. Cue: friends of the family and occasional partners in crime. People I work with and trust.

William Higham
Founder of Next Big Thing, strategic insights and trends analyst, amateur social historian.

Becky Hogge
Writer and journalist, barefoot techie, woman of wisdom.

Joanne Jacobs
Social media and business consultant, academic, teacher, dancer.

Sam Michel
Founder of Chinwag.com, has forgotten more than most will ever know about digital media, all-round good egg.

Mel Norman
Founder of Media-Sauce, digital and collaborative business strategist, sales guru, Tibetan cymbal player.

Jonathan Saipe
Founder of Emarketeers, tech wizard and search engine optimisation (SEO) god.

Tracey Stern
Marketing and advertising queen.

Bill Thompson
Digital media pioneer, head of partnership developments at the BBC Archive, runner of many things, co-conspirator.

Sherree Westell
Solicitor specialising in information technology and intellectual property, gastronome.

Jon Worth
Trainer, web designer and co-founder of Tech Politics, feminist.

Anthony Zacharzewski
Political and policy thinker, Democratic Society co-founder, football fan.