Sometimes a job is too big for one person, other times a project may need additional specific skills, or there are better people than I for the work you need doing. Cue: friends of the family and occasional partners in crime. People I work with and trust.
Founder of Next Big Thing, strategic insights and trends analyst, amateur social historian.
Writer and journalist, barefoot techie, woman of wisdom.
Social media and business consultant, academic, teacher, dancer.
Founder of Chinwag.com, has forgotten more than most will ever know about digital media, all-round good egg.
Marketing and advertising queen.
Digital media pioneer, head of partnership developments at the BBC Archive, runner of many things, co-conspirator.
Solicitor specialising in information technology and intellectual property, gastronome.
Political and policy thinker, Democratic Society co-founder, football fan.