NEXT PUBLIC COURSES & EVENTS
Social Media and Social Marketing, 18 March and 11 May 2010 London (course)
Twitter for Business, 9.30-1pm, 3 February & 20th May, 2010, London (half day course)
Guardian Media Academy, Social Media, 16 February and 13 April 2010, London (course)
And the topic of conversation today is…? ‘Conversation’ – with Forrester and Hubspot releasing new research.
Forrester have released an update to their Social Technographics Ladder (a way of understanding and categorising different social media behaviours) that includes a new category: ‘Conversationalists’.
They explain this introduction to their model as follows:
Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least weekly, since anything less than this isn’t much of a conversation.
At the moment the data on Conversationalists is for the US only, but it will surely only be a matter of time before this data is available for more countries and is included in their Groundswell Tool.
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Hubspot have also been busy, releasing their “State of the Twittersphere Report” (PDF), summarised here by TechCrunch.
Hubspot’s analysis is based on over 5 million user accounts that have been registered on their Twitter Grader tool and over 6 million tweets.
Highlights of the report include:
- User growth has declined – from a high of 13% in March of 2009 to 3.5% in October 2009
- The average user is following more people, followed by more people and has posted more updates – ie. the user base is maturing.
- 40% of the top 20 Twitter locations in January 2010 are outside North America (with 65% of Twitter members stating their location in their profile)
- London is the top self-reported Twitter location followed by Brazil with the US in third
from → research, social media
Thought it might be useful to put together a list of the public courses I will be leading over the next few months. All courses are in London, unless otherwise stated. If you have any queries about any of the courses and their content do get in touch.
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Social Media & Marketing
27 January
16 February
18 March
13 April
Social media and the law
22 February
19 April
Twitter for Business
A half day course, 9.30am – 1pm
3 February
Introducing Twitter, LinkedIn and Facebook
9 February
from → course, social media
I’m preparing for my Twitter for Business, eMarketeers course on Wednesday (11 December 2009) and have put together a list of desktop and mobile applications – below. If you have any additions, experiences or recommendations I’d love to hear, as not all uses, phones or desktops are the same.
Desktop applications
All suitable for PCs and Macs. * indicates that it’s also available as a mobile version
*Hootsuite – http://hootsuite.com/ (via @simonianson)
*Mixero – http://www.mixero.com/
*Seesmic – http://seesmic.com/seesmic_desktop/
*Tweetdeck – http://www.tweetdeck.com Latest version (0.32.1) includes list management.
Twhirl – http://www.twhirl.org/
*Twibble – http://www.twibble.de/twibble-desktop/ (also has a mobile version)
Twitterific – http://iconfactory.com/software/twitterrific
Tweetie (MAC ONLY) – http://www.atebits.com/tweetie-mac/ Highly recommended by Mac/twitter users, @simonianson and @simonjjones.
Web clients – for when Twitter.com isn’t enough
Brizzly – http://brizzly.com/#twitter/-/home Operates very much like a desktop application
Seesmic – http://seesmic.com/app/
Mobile sites – using your mobile phone browser
Official Twitter mobile page – http://m.twitter.com
Dabr, an open course, mobile site for using Twitter – http://www.dabr.co.uk (highly recommended, works on most web enabled phones with a browser pre-installed)
Mobile applications – for downloading, all require a ’smart’ phone
Echofon – http://echofon.com
Mixero (iPhone) – http://www.mixero.com/
Gravity (Nokia S60) – http://mobileways.de/products/gravity/
Tweetie (iPhone) – http://www.atebits.com/tweetie-iphone/
Tweetdeck (iPhone) http://www.tweetdeck.com/beta/iphone/
Twitterberry (BB) http://www.orangatame.com/products/twitterberry
Seesmic (BB + Android) http://seesmic.com/seesmic_mobile/
Swift (Android) – http://www.swift-app.com/ (via @pubstrat)
Twitterfon (Windows) http://twitterfon.net/
Twibble (Nokia, BB, SonyEricsson) http://www.twibble.de/twibble-api/
Twitdroid (Android) – http://twidroid.com/ (via @pubstrat)
Ubertwitter (BB) – http://www.ubertwitter.com/ (via @helenduffett)
from → how to, social media
I’m currently preparing for a course I’m teaching in December entitled ‘Legal issues and social media‘. Today I came across this excellent presentation by Paul Bradshaw, senior lecturer in online journalism at Birmingham City University, that he gave earlier this week to his MA Online Journalism students.
The slides go through the main areas of law affecting publishing on the web as well as giving defences for each section of the law. All of which are relevant to anyone who is publishing regular content or encouraging user generated content on their website or a site which is under their jurisdiction – not just journalists and bloggers.
from → Journalism, publishing, social media
Paul Carr has written a thought provoking post for TechCrunch looking at the role of social media and real-time citizen reporting in last week’s Fort Hood shootings.
He asks how, even with the best intentions, how many of us are often drawn into a acting in a way of “look at me looking at this” and may be losing a sense of our humanity:
…none of us think we’re being selfish or egotistic when we tweet something, or post a video on YouTube or check-in using someone’s address on Foursquare. It’s just what we do now, no matter whether we’re heading out for dinner or witnessing a massacre on an Army base. Like Lord of the Flies, or the Stanford Prison Experiment, as long as we’re all losing our perspective at the same time – which, as a generation growing up with social media we are – then we don’t realise that our humanity is leaking away until its too late.
He then points to this video, which seems to summarise these darker sides of our human nature.
Balancing such difficulties and how to best report breaking news is something that journalists are trained to do, although mistakes do happen particularly in the highly competitive atmosphere of 24 hour news. Journalists also usually work as part of a team and rarely does news go live without editorial decisions being made.
Although not wide spread, when consuming news from main stream sources many of us have learnt how to interpret what we are hearing, reading or watching. We have learnt some basic literacies, such as the brand identity, the ownership of a newspaper, editorial standards, advertorials, PR. We also roughly know, or think we do, the agenda or philospohy of a media player, mention any of the following and you will immediately have thoughts about them: Fox News, The Daily Mail, The Guardian, Al Jazeera, Channel 4.
We have learnt these skills over time, and as much as there is a need for citizens to be aware of ethics and their humanity around what they broadcast, we also have a responsibility to be literate in understanding what our friends, colleagues, followers broadcast to us and how we respond. Do we repeat what’s told us – which is now only takes a click – or do we take a few moments to consider a different response, to question what’s being told us, whether it breaches someone else’s privacy, whether it is appropriate?
In some ways these problems aren’t new. Gossip and news has always travelled quickly. What’s different is that the reach and speed now possible and the wider and deeper impact there in.
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Also see the reflections on Paul’s post by Euan Semple and Antony Mayfield.
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UPDATE 6pm 8/11/2009: In preparation for some other work later this week I came across the Charter for Media Literacy written by the Media Literacy Task Force which was set up in 2004 with support from the UK government’s Department of Culture, Media and Sport.
The task force state that: “A media literate society is therefore not a luxury, it is a necessity in the 21st Century – for social, economic, cultural and political reasons”.
And it has has high goals:
If people are to participate fully at work or in their community, or communicate effectively with family, friends and colleagues globally, or consume media intelligently they need to be media savvy. They need to understand how media works and to feel comfortable questioning what they watch and read. They need a sense of who knows or owns what, and to what extent what you see is really what you get. And, very importantly, they need to become confident in using and exploiting the possibilities of new devices and media channels.
Updated in July 2009 it deserves commendation and has been signed up to by many of the major media organisations and educators in the UK.
But what it possibly lacks is the need for awareness around some of the more legal and ethical issues that surround social media. Not only that of privacy, accuracy and verification, but also issues such as copyright and data protection.
It’s more than just media literacy really. As Antony Mayfield summarises it is literacy across “social/digital/media”.
UPDATE 10/11/2009: Also worth reading on this subject: Bill Thompson’s BBC column for this week.
from → Journalism, social media