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Posts tagged ‘privacy’

What Undermines Trust in Brands? Suggestion for moving towards a more responsible use of data

This is a presentation I gave at the 2012 Quadriga University Social Media Confererence, 4 May, Amsterdam.

It was an opportunity to discuss some of the opportunities and challenges that the ever increasing amount of data available gives organisations. I suggest that we need to go beyond leaving discussions of privacy and data usage to the privacy policy and legislators. This is about, hats, trust and corporate culture. At the end of the presentation I have a suggestion for how we might take this forward – Corporate Data Responsibility. It needs work, so I’d be grateful for further thoughts.

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Comparing the language of Google’s privacy policies

From the 1st of March Google is introducing a new one-size-fits-all privacy policy. Or as they’re headlining it ‘One policy, one Google experience‘. By continuing to use Google products from that date you will be accepting this policy. There will be no ‘please read then tick if you accept’ method here, which is more commonly used by the likes of Apple and PayPal when they update their terms of service or privacy policies.

On starting to read the page explaining the reasoning behind the move from sixty policies to one, it becomes very clear that the language being used is that of promotion, aiming to convince readers that this is a good idea. In and of itself this is interesting, and perhaps show some insecurities that Google may have in what they are doing.
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Understanding the latest Facebook changes and their implications

These are the slides I put together for a very short presentation at the Chinwag Facebook Marketing conference on the 6 October 2011. It’s aim is to summarise what was discussed at Facebook’s September 2011 F8 conference which introduced the Timeline and Open Graph Apps. It also goes through a few other changes that have recently taken place on Facebook that people may not be aware of.

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