Kathryn Corrick

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links for 2008-09-06

By Kathryn on 6 September, 2008


  • Kellogg: Digital ROI Surpasses That of TV – Advertising Age – News
    "After Success With Special K, Marketer to Shift More Spending Online
    The digital divide is narrowing for Kellogg Co., which today said its return on online investment for the Special K brand has surpassed that of broadcast TV over the past 18 months."
    (tags: Kelloggs ROI advertising article business)

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