‘American Idol’ Teams Up With Habbo For Virtual World | paidContent.org.

Asked: Why not Second Life? An American Idol spokesperson responded:

“The biggest thing is we weren’t looking for an open universe; we wanted something controlled and safe. Also, Second Life is far older and skews towards men. Habbo is teens.” And Habbo’s research shows that one in three of its users are American Idol fans.

Not to mention the higher visitor numbers and traffic.