by Prompted by Suw Charman, this is some research I did last year regarding the demographic termed ‘Silver Surfer’. I’ve tidied things up a bit and made it look a bit prettier, but looking back it reminds me that I really should do some more work in this area, as much more research has come out since, including some fantastic work by Ofcom entitled: Digital Lifestyles Adults aged 60 and over.
UPDATE 30/06/2009: Part II of this post can now be read here.
Great presentation – please let me know if you update it.
Thanks Scott. Will do.
Hi Scott, I’ve added a bit more to this discussion here: https://kathryncorrick.co.uk/2009/06/23/wither-the-silver-surfer-part-ii/