Digital strategy and communications

Prompted by Suw Charman, this is some research I did last year regarding the demographic termed ‘Silver Surfer’. I’ve tidied things up a bit and made it look a bit prettier, but looking back it reminds me that I really should do some more work in this area, as much more research has come out since, including some fantastic work by Ofcom entitled: Digital Lifestyles Adults aged 60 and over.

UPDATE 30/06/2009: Part II of this post can now be read here.

5 Responses to “Wither the Silver Surfer?”

  1. Wither the Silver Surfer? Part II « Kathryn Corrick

    […] Wither the Silver Surfer? Part II 2009 June 23 tags: technology, internet, digitalbritain, demogrpahics, people, inclusion, digital divide, research by Kathryn Suw Charman-Anderson and I have been continuing our conversation over email on age related matters and the internet. The consequence being that I’ve typed enough words to consider putting them together into a blog post. Hope the following makes sense. It’s an adendum on this set of slides and reseach I did last year. […]

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