Prompted by Suw Charman, this is some research I did last year regarding the demographic termed ‘Silver Surfer’. I’ve tidied things up a bit and made it look a bit prettier, but looking back it reminds me that I really should do some more work in this area, as much more research has come out since, including some fantastic work by Ofcom entitled: Digital Lifestyles Adults aged 60 and over.

UPDATE 30/06/2009: Part II of this post can now be read here.

5 Comments

  1. Great presentation – please let me know if you update it.

    1. Thanks Scott. Will do.

    2. Hi Scott, I’ve added a bit more to this discussion here: https://kathryncorrick.co.uk/2009/06/23/wither-the-silver-surfer-part-ii/

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