Digital strategy and communications


A good time was had by all last week in the two day course on viral/spreadable marketing held at the Stephen Lawrence Centre, London for Ravensbourne College of Communication and Design.

I have to particularly thank Gavin Williams (or @wineoftheweek as he’s known on Twitter) from Classic Wine Direct, who came to speak to the class on Friday afternoon and help with the judging of the final team pitches. His talk really helped bring to life how an SME can use social media effectively to launch a product, service or company and gave insights into the importance of passion and personality in brand identity.

The presentation below represents the structure and main parts to the course, but it should be emphasised that a lot of discussion and work in groups also forms a large part of the course content.

Note: Version I of this course can be viewed here.

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