Digital strategy and communications


It’s a bit late on a Friday, but these will still be fresh come Monday, here are a few things worth perusing if you have a moment:

Social Media

New media & the Air Force, page 6

New media & the Air Force, page 6

For those considering social media and Twitter policies for their staff and company, take a look at the vast collection of example guidelines collated by Laurel Papworth, an Australian online communities consultant. Of particular note, is that of the US Air Force (left).

How companies are benefiting from Web 2.0: McKinsey Global Survey Results
“The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.”

Meta-ROI and social media engagement for brands – I want to believe, by Anthony Mayfield
A review and thoughts on Charlene Li’s post for the Altimeter Group regarding the group’s study of how engaged major brands were with social media and the link between how deeply an organisation engages with its customers in social media and its performance.

If advertising is a firework, social media is a bonfire by John V Wiltshire (via We Are Social)

Journalism

Where five US magazines are finding revenue, Advertising Age.
This article includes some nice pie charts so that you can compare and contrast the role of different revenue streams. For some digital advertising is playing a large part, for others it’s events.

As readers flee, papers ask those left to pay more, Paid Content
Analysis of the relationship between print circulation figures and price since 2001.

Economics
A liberal defence of money, by William Davies, The Liberal
An analysis of some of the new economic models being currently discussed, in particular the notion of free. Also see William’s review of Chris Anderson’s book Free in Prospect.

One Response to “This week’s recommended reads”

  1. The social media influence myth? « Kathryn Corrick

    […] The social media influence myth? 2009 September 9 tags: Advertising, analysis, analytics, brands, influence, social media, strategy, twitter by Kathryn If you begin to hang around social media types who are trying to understand the dynamics of social media, influencers and influence get mentioned a lot, as do nodes. This is particularly so discussions lean towards social media’s role within the marketing, advertising and PR mix. (On which note see the slide show by John V Wiltshire in last week’s recommended reads) […]

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