Digital strategy and communications


This afternoon I’ve been preparing for next week’s Emarketeers Social Media & Marketing training course, updating my presentation from July (a lot happens in two months in these parts). I’ve been pondering how to kick things off and been looking at a few videos, including reviewing the Socialnomics vid I mentioned a few weeks ago. I was reminded of the Shift Happens, also know as the Did You Know? videos, the original of which came out in 2007 and were made by XPlane. They aimed to explain some of the changes that were occurring through globalisation. Here’s the original:

The video quickly went viral and has now had a number of iterations.

In a happy accident I discovered that today Xplane launched their latest video that they describe as an update to Shift Happens, in partnership with the Economist. It focuses on what they describe as the ‘changing media landscape’ and they’ve entitled it “Did You Know 4.0″ and it will been shown at the Media Convergence Forum in October. But you get to see it way before then here:

However, both videos, like the Socialnomics one, are US centric, which I think in a UK/European context (or any other really) diminishes some of their power.

I would like to know if anyone is aware of any videos or material that do a similar job but are more globally or UK/European minded? There is after all a lot of data out there that in all likelihood someone may have used.

Failing that, offers for how we might put something like this together would be fabulous!

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