Digital strategy and communications


I missed this when it was first announced but WordPress have recently joined forces with PicApp to offer users free access to premium images, such as those below.

What a sensible move. In doing so they have made a positive step towards solving the breach of copyright problem that plagues the web.

[picapp src=”1/0/3/1/Red_umbrella_amongst_24c5.jpg?adImageId=6196216&imageId=5065436″ width=”380″ height=”285″ /]

[picapp src=”3/2/8/4/Obama_Holds_Presidential_c50f.JPG?adImageId=6196328&imageId=6827587″ width=”500″ height=”246″ /]

PicApp stock images are categorised into two types – editorial and creative. The umbrella came from the creative category, and the Obama from the editorial section in which news, sport and entertainment photos can be found.
Pic App screen shot
To use the service simply enter a search term or keyword into PicApp and select the photo you wish to use. A dialogue box then appears helping you select the size and placement together with additional information about the photo and further related images. Copy the embed or image code and paste it into your blog post. See below:
Pic App embedding options

The service importantly solves two problems:

1. For bloggers, publishers and website owners – helps you find quality images easily to illustrate blog posts without breaching copyright or paying royalties. Therefore keeping them on the right side of the law. In the past I have used services such Stock Exchange royalty free photos, used my own photos or screen shots. Yet sometimes you want that newsy image or there are limits to those three options. PicApp claim to have over 20 million images. Whilst the bias seems to be towards the US this is a massive resource to add to the illustration tool box.

2. For photographers and copyright owners – a monitored distribution channel. PicApp claim they ensure copyright owners are paid for their valuable content. It would also seem that PicApp will enable photographers to join the service and monetize their photos in the future.

However, two complaints:

  1. Get rid (or make much smaller) the “Click on the PicApp images for more. Embed” element. It takes up too much space on smaller images.
  2. Resolve how the WordPress.com embed operates – as currently selecting an alignment or ‘wrap’ does not alter the code given and thus doesn’t enable very simple image functionality.

3 Responses to “Social media and the law: neat move by WordPress”

  1. tranny mistress

    Tremendous issues here. I am very happy to peer your article.
    Thanks a lot and I am having a look forward to touch you.
    Will you kindly drop me a e-mail?

  2. cooltop.net

    I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone
    to do it for you? Plz reply as I’m looking to construct my own blog and would like to find
    out where u got this from. kudos

Comments are closed.

%d bloggers like this: