This post – Putting People at the Heart of your Social Media Strategy – and the presentation below by Steve Bridger on social media are, as ever, not only simply told but beautifully illustrated, and I would encourage you to take a read.

As I’ve probably said before, many of the areas Steve highlights for the third sector are also relevant to the rest of us. For example:

… ‘digital’, and all the new stuff that we call ‘social media’, isn’t really the point; relationships are the point. Same as it ever was.


Of particular importance is the role HR plays for managing and enabling change as part of a wider organisational strategy, which often gets forgotten in the excitement or panic of it all.

Social media isn’t something just for the marketing department, as Dell and more recently Eurostar and Nestle have found to their cost.

Whilst this may sound obvious, any consideration of social media needs to be done holistically across the entire company with the understanding that it creates the potential for two way communication. As well as an opportunity, this is a big challenge, and not one that is easily or instantly solved.

Steve – over to you…

1 Comment

  1. I think I thanked you at the time (on Twitter), Kathryn – but it was still amiss of me not to post something here. Putting that right now. You’re very kind :)

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