Following on from the State of the Twittersphere research, Barney Southin has recommended the following presentation by global PR firm Burson-Marsteller examining at how Fortune 100 companies across the world are using Twitter, Facebook, YouTube and blogs. Personally I wouldn’t say that these tools encompass social media as the title of their document indicates, but there is some really interesting facts and figures in there that are worth being aware of, and they conclude:

  • Companies are starting to leverage social media as an interactive medium
  • The increase in number of social media accounts per company allows companies to target different stakeholder groups
  • Twitter is the most widely used corporate social media platform, but Facebook leads with “Likes” (Followers)
  • Stakeholders demonstrate an increased interest in hearing from companies
  • Social media growth in Asia is driven by interest in reaching audiences both home and abroad