Digital strategy and communications

One of the things that many of us scratch our heads over, particularly when it comes to the physical form of the newspaper or magazine, is serendipity. The article you read just because it caught your eye, rather than the article you were seeking to read.
In this essay Ethan Zuckerman, senior researcher at the Berkman Center for Internet and Society, takes us through his latest thinking in this area.

Desperately Seeking Serendipity
Is the internet really bringing the world together or are we stuck in the same old echo chamber? |, News, Augmented

One Response to “Noted: Desperately Seeking Serendipity”

  1. Gluing the social web back together « Kathryn Corrick

    […] Ifttt allows you to glue some really discreet parts of the social web together, rather than simply connecting two different social media accounts together you can be more precise. For example, this week I’ve experimented with connecting my Facebook Page Links together with this blog. Only links that I post directly onto my Facebook Page will appear as individual posts on the blog. And using ifttt I was able to describe and change how they appeared with quite a lot of detail. See this post as an example. […]

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