One of the things that many of us scratch our heads over, particularly when it comes to the physical form of the newspaper or magazine, is serendipity. The article you read just because it caught your eye, rather than the article you were seeking to read.
In this essay Ethan Zuckerman, senior researcher at the Berkman Center for Internet and Society, takes us through his latest thinking in this area.

Desperately Seeking Serendipity
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