“There is disconnect between how immersed and digitally connected employees are outside of the workplace, and how their internal communications are being delivered.” Say Red Sky Vision, who produced this thirteen minute film on social media at work.
“On the ground, employees are still posting printed communications on the water cooler when they can be engaged, led and informed via the latest digital channel”, they continue.
Whilst I don’t agree with all the talking heads in this video, it’s refreshing to see something beautifully produced for more senior and possibly C-level market rather than lots of jazzy ‘fun’ graphics. Look out for Rebecca Richmond from Melcrum, who makes some excellent points, and who understands what it means to implement social media in the work place.
However, at thirteen minutes I’d suggest it’s a little long for many attention spans?