Fellow trainer Jon Worth and I have been working together to produce a new course in Facebook marketing for emarketeers, which duly launched this week. What’s surprising, considering the scale and popularity of the social network, is that there are few courses out there looking at this topic. We hope what we’ve put together will be useful, practical and hands on, taking a balanced (not evangelical) approach. Jon brings strong experience in implementing campaigns both practically and technically to compliment my more strategic side, so it should be a really good day’s course.
Following this training course, you will be able to: Continue reading → Facebook marketing course with emarketeers now launched
Steve Bridger and I have launched a new course with Ark Training especially for HR and internal communications professionals looking at how social media is affecting their work and that of organisations.
An HR Guide to Social Media
29 July, 2010
The impact of social media and external relations is never far away from the news but how is it affecting internal communications and human resources? From the banal question of “Should I friend my boss on Facebook?” to bigger issues, such as the line between personal and professional communications and how to write a staff social media policy?
Both employers and employees need to be aware that the bar has moved.
The aim of this course is to help organisations understand this new landscape, the new challenges it brings and examine ways of understanding internal culture so that appropriate tactics and strategies can be implemented.