Young people today are connected, global and desire justice and authenticity

At least those are the findings of McCann Worldgroup’s global survey of 16-30 year-olds: The Truth About Youth.

‘What emerged from the findings was a view of the first truly global generation, fueled and empowered by technology and motivated by the same three fundamental needs: Commune (the need for connection, relationships, and community), Justice (the need for social or personal justice, to do what’s right, to be an activist), and Authenticity (the need to see things as they are). These motivations drive behaviors that transcend borders.’

McCann identified four areas from the research that were key for them to understanding this age group:
Continue reading → Young people today are connected, global and desire justice and authenticity

Made By Many and Amnesty UK publish social media case study

Agency, Made by Many and Amnesty International UK today have published their findings on a social media campaign they ran for their Campaign to Stop Violence Against Women.
It makes for interesting reading for NGOs, campaigning organisations and companies alike.
Tim Malbon from Made by Many gives background to their work and explains more here.

Disclosure: I work with Made By Many and was part of the brainstorm mentioned in the presentation.

Data centres emit 0.3% of world’s carbon dioxide emissions…

… which is about half the amount the airline industry currently emits per year, according to a recent report by McKinsey, entitled Revolutionizing Data Centre Efficiency.
They isolate the primary drivers of poor inefficiency as:

  • Poor demand and capacity planning within and across functions (business, IT, facilities)
  • Significant failings in asset management (6% average server utilization, 56% facility utilization)
  • Boards, CEOs, and CFOs are not holding CIOs accountable for critical data center facilities CapEx and data center operational efficiency

Their recomendations to improve the efficiency of data centres include transferring financial accountability of data center assets from Corporate Real Estate to the CIO and the appointment of an Energy Czar (presumably in the US).

In true McKinsey style there is a Power Point presentation (8mb) and an mp3 (22mb) that can be downloaded for those who would like further details.

UPDATE, 22/06/2009: For anyone interested in understanding the architecture and carbon footprint of data centres, this New York Times article is well worth reading.