The service is currently in private beta but once launched aims to help you create “an elegant website using personal content from around the internet”, ie. help you bring a selection of your social media presences under one roof and for it to look nice. The latter I think is the point as much as the former. The company are citing possible uses as:
- personal home pages
- life streaming
- splash and microsites
- celebrity fan pages
- commercial promotion
- brand marketing
From what I understand the service is being built by Jack Zerby, designer director at Vimeo and his partner in crime Jonathan Marcus, but I should emphasise that the project is not affiliated with Vimeo.
Pages on the site aren’t yet public and unfortunately the demo video (also see it here) isn’t shareable, not sure if that’s purposeful, but I can share this video made by someone else who has tested things out:
And here’s a pic of my test, which took me about 30 minutes to put together – but only because I decided to play with the font colours and background design, and was enjoying things a bit too much. In reality you could get something functional up in about 2 minutes and something more to your tastes up in about 5-10 minutes.
During my experimentation I came across a few minor bugs and the team were impressively quick to respond. From Simon’s experience as well, they seem very keen to get the service right, which is fantastic.
What I like is that it’s simple, brings things together, and does what-it-says-on-the-tin as the results generally look good (although some of the pre-selected colour schemes don’t work for all content). I can see how it could be popular as a personal webpage or the starting point for a celebrity fan site, gathering all the pieces of social media presence together.
However, at the moment there are only six social media services that can be added to your Flavor.me site – Twitter, Flickr, Vimeo, Tumblr, Facebook and Last.fm. Whilst these do cover a wide variety of possible intents and users, it will be interesting to see how the team balance the design of Flavor.me with the desire of users to have more services included.
Simon also pointed out, and I agree, that being able to add your own domain to the service would add great value to the proposition (although, noted, this does add technical complexity). So instead of the URL http://flavor.me/user/kcorrick it could resolve to kathryncorrick.co.uk (or whatever).
I’m not also not sure that as the service currently stands would be something that could withstand the rigours of brand management and marketing: the fonts – whilst funky – are still fairly limited, and only one image can be uploaded, which for a brand would introduce interesting questions regarding logos (it still always comes down to logos, unfortunately).
But I’m sure there is much to come, given that the service I tried is in beta and de-bug mode put together with the obvious keenness by the team to get things right.
UPDATE 19/10/2009: Jack from Flavors.me has been in touch and responded to some of my queries above. Watch this space.
If you begin to hang around social media types who are trying to understand the dynamics of social media, influencers and influence get mentioned a lot, as do nodes. This is particularly so discussions lean towards social media’s role within the marketing, advertising and PR mix. (On which note see the slide show by John V Wiltshire in last week’s recommended reads)
So I was interested to read this post by Anthony Mayfield entitled “How advertising distorts brand marketing” and his corresponding slide show (below).
My summary: influence can be a flighty thing.
Anthony also pointed me in the direction of friend Alan Patrick’s site (always nice when that happens), and his outlining of two reports that have recently come out about Twitter and influence, which is also worth your attention if you’re fed up of the LOTS OF FOLLOWERS = LOTS OF INFLUENCE mentality.
UPDATE 10/09/2009: See also Mark Earls post on this topic – Free gift: influence and how things really spread
It may be August, it may be quiet but there have been a few things this week that are worth a read or quick schmooze – oh, and where else will you find viral marketing mentioned on the same page as semiconductors and DNA?
The Guardian reported this week that the Office of Fair Trading is to investigate targeted ads and pricing online. The investigation is going to cover areas such as price comparison websites and the use of personal data in website advertising, including behavioural targeting technologies.
The results of the investigation could prove significant for the industry, particularly in the light of the European Commission’s proceedings against the UK for failing to uphold privacy laws in line with EU regulations as regards Phorm.
This week Advertising Age also asked: Why Do UK Videos Always Seem to Go Viral? With a headline like that, how can you not go and have a peek?
Wolfram Alpha – the computational engine using semantic technology that should not to be confused with Google or a search engine as this thing likes calculating stuff – have blogged on what they have been doing this summer.
The post can be summarised as: we’ve been busy and reliant on summer being quiet and traffic down so that we can make sure the site works even better in the autumn. But, ignore my cynicism, the insights that Stephen Wolfram gives show how a company can be open regarding it’s product development and give you a little glimpse under the hood.
Another semantic technology company to be aware of is Fluidinfo who launched online this week. The idea for the company started in the UK and the team are now based in Spain. Their first product is FluidDB which they describe as “a new kind of hosted (cloud) database, designed to provide a global metadata and personalization engine – for everyone and everything.” You can read the product overview here.
Note: those interested in semantic technologies should also look at OpenCalais.
Scientists have suggested that artificial DNA nanostructures and “DNA origami”, in which a long single strand of DNA is folded into a shape using shorter “staple strands”, could be used to provide a template for the self-assembly of other materials into nanoelectronic or nano-optical devices on the surface of the chip.