As some of you know, over the last week I’ve been experimenting with creating and running my own Facebook Page. One of the first things I did was to link my Twitter account to the page using the standard Twitter Facebook app, to test if this was a good use of the medium. Whilst I had a few comments on the Facebook Page to Tweets (and with only a few followers so far that’s not bad going), to my mind it just didn’t seem appropriate to post everything except @ replies to the Facebook Page, as the context is quite different and far less nuanced.
Apps: an abbreviation of ‘application software‘ – pieces of software that are generally very easy to download and install and that are often very specific in the task they are programmed to do.
At the moment we most commonly associate apps with mobile devices such as smart phones and tablets, but the term ‘app’ and app download/purchase environments (eg. App stores) are also making an appearance on the Chrome browser and as part of the latest version of Apple’s Snow Leopard operating system.
Some may argue that it’s just a change in the wording furniture, what used to be called ‘widgets‘ are now apps – for example the Opera browser has had them for years, and FireFox has long had what it terms extensions and plugins.* These add-ons have added to the services and tasks that can be done within the browser. I could also note here that the term ‘desk top app’ has been with us for a few years too.
Be that as it may, the popularisation of the term and understanding of ‘app’ – which we should probably look to Apple for – has meant that these bits of software that add to our experience of the internet have seen a significant growth and are changing the way we access, use and utilise the internet.
As part of Social Media Week, Tom Smith from Global Web Index has published research on what this means for social media, which makes for interesting reading. In particular, how apps and mobile usage are already matching PC usage for accessing social networks, writing blog posts and updating microblogs such as Twitter (see slide 14).
* This may well be notional rather than a precise understanding of the difference between these terms, so please do clarify significant differences in the comments below.
Hatip: Steve Moore.
Hosted by Techlightenment
6.30pm, 29th January 2009
The Hub, Kings Cross, London, UK
Google don’t have a monopoly on groundbreaking approaches to online advertising. Indeed new techniques being pioneered by London based social media agency techlightenment are trumping Google in terms of cost per click (CPC), conversion rates and early stage reach.
If you would like to find out more about this pioneering social networking advertising join us at Seriously Social – How to Beat Google on the 29th January from 6.30pm at London swankiest new chalet The Hub at Kings Cross.
Techlightenment founders Gi Fernando and Ankur Shah and will make short presentations and take questions and if you will have an opportunity to meet the full techlightenment team over drinks and food.
We really hope you can join us!
The techlightenment team
To register: http://beatinggoogle.eventbrite.com/