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New course: Legal issues of social media

GavelI’ve been working with the Ark Group over the last few weeks to develop a new course in social media and the law in the UK, which I’m going to be running on the 2 December 2009.

The aim of the course is to be very practical and hands on, looking as much at preventative measures as what to do when things go wrong. The course will look at issues such as:
Copyright, rights and intellectual property
Defamation
Privacy and data protection
Contempt of court
Breach of contract
Unfair trading

I’m also really happy that a specialist lawyer will be joining us for one of the sessions in the afternoon to answer questions and go through newer aspects of the law.

More details and how to book here.

A course in spreading the word: version II

A good time was had by all last week in the two day course on viral/spreadable marketing held at the Stephen Lawrence Centre, London for Ravensbourne College of Communication and Design.

I have to particularly thank Gavin Williams (or @wineoftheweek as he’s known on Twitter) from Classic Wine Direct, who came to speak to the class on Friday afternoon and help with the judging of the final team pitches. His talk really helped bring to life how an SME can use social media effectively to launch a product, service or company and gave insights into the importance of passion and personality in brand identity.

The presentation below represents the structure and main parts to the course, but it should be emphasised that a lot of discussion and work in groups also forms a large part of the course content.

Note: Version I of this course can be viewed here.

A course in spreading the word

UPDATE: Version II of this course can now be viewed here.

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This weekend I’ve had a highly enjoyable time teaching a course in ‘viral’ marketing for Ravensbourne College of Communication and Design. The enjoyment came from teaching a fabulous group of people who’d never met before but who, by the end of Day Two, were the best of colleagues putting the final touches to their brand campaign exercise.

During the weekend we went beyond video virals and tackled how the term ‘viral’ marketing is more a strategy and way of doing marketing than a type of marketing in it’s own right; and looked across heaps of case studies and examples.

Below are the two PPTs used as a basis of the course:

DAY 1:

DAY 2:

This looks good

Free, all day event in London for creatives:

Creative Juice
Creative companies and individuals based in London are being offered a unique opportunity to develop their business skills, gain a better understanding of how to put their creative skills to the best use of their businesses, and how to maximise the revenue derived from their talents.

Day includes:
* Brainstorming techniques
* Selling creativity workshop
* Social tools for creativity
* Managing the creative process
* Recruiting and retaining creatives
* Inspiration instigation – where ideas come from
* Advice on IP and contract law
* Management and leadership

More details here.