Good Energy, the sustainable electricity and gas supplier, have just had to tell customers some bad news. Their electricity prices will be increasing by 9 percent. No small sum, particularly with winter and dark nights drawing in. But whilst they won’t be alone in giving such news to electricity users it is interesting to note how they have communicated this information.
They’ve treated their customers as grown-ups. Continue reading → Treating customers as grown-ups: a lesson in how to communicate difficult news by Good Energy