C&binet Forum: your ideas please

The C&binet Forum is taking place this week from Monday evening through to Wednesday (26-29 October 2009). The forum aims to “debate access to finance for creative industries, new business models for online content, developing talent and securing creative rights” and is gathering business leaders from across the creative and finance industries.

The idea for C&binet came out of the 2008 UK government strategy paper Creative Britain: New Talents for the New Economy and also follows on from the Digital Britain Report earlier this year.

Possibly as a result of the Digital Britain Unconferences I’ve been invited to attend. And so I’m opening things up to you all for your ideas and thoughts – in true unconference fashion.

HOW TO GET INVOLVED

Follow the conference on twitter and the official blog:

Send in your ideas below:

  • Take a really good look at the agenda for the event – each session has details if you click on the link
  • Consider what positive contribution/idea or question you may have
  • Post your ideas/questions below together with the session it relates to – try to be as concise as possible, a few sentences or a paragraph at most

Whilst I can’t guarantee that I will put your thoughts forward I will do my best, and I will also link to this post and your ideas via twitter and to others during the conference, so that they can be seen.

This week’s recommended reads

It’s a bit late on a Friday, but these will still be fresh come Monday, here are a few things worth perusing if you have a moment:

Social Media

New media & the Air Force, page 6
New media & the Air Force, page 6
For those considering social media and Twitter policies for their staff and company, take a look at the vast collection of example guidelines collated by Laurel Papworth, an Australian online communities consultant. Of particular note, is that of the US Air Force (left).

How companies are benefiting from Web 2.0: McKinsey Global Survey Results
“The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.”

Meta-ROI and social media engagement for brands – I want to believe, by Anthony Mayfield
A review and thoughts on Charlene Li’s post for the Altimeter Group regarding the group’s study of how engaged major brands were with social media and the link between how deeply an organisation engages with its customers in social media and its performance.

If advertising is a firework, social media is a bonfire by John V Wiltshire (via We Are Social)

Journalism

Where five US magazines are finding revenue, Advertising Age.
This article includes some nice pie charts so that you can compare and contrast the role of different revenue streams. For some digital advertising is playing a large part, for others it’s events.

As readers flee, papers ask those left to pay more, Paid Content
Analysis of the relationship between print circulation figures and price since 2001.

Economics
A liberal defence of money, by William Davies, The Liberal
An analysis of some of the new economic models being currently discussed, in particular the notion of free. Also see William’s review of Chris Anderson’s book Free in Prospect.