European social media trends – not always what we expect

When we talk about social media there is often a focus on what is happening in the UK and the US, but as the following presentations show, whilst London may be the Twitter capital of Europe and possibly the world, preferences, adoption and behaviour varies greatly from country to country. As the World of Tweets experiment shows we cannot make presumptions and there are many nuances to European usage, as Robin Grant pointed out earlier this year.

So here are a selection of really useful presentations on European social media trends, that may blow away a few sterotypes:

First up: spot which country uses the internet most socially in this presentation by Global Web Index

We then have the third Wave report by Universal McCann, and shows the changes and developments since the first report, whilst the research is global there is a lot of European data here.