As some of you know, over the last week I’ve been experimenting with creating and running my own Facebook Page. One of the first things I did was to link my Twitter account to the page using the standard Twitter Facebook app, to test if this was a good use of the medium. Whilst I had a few comments on the Facebook Page to Tweets (and with only a few followers so far that’s not bad going), to my mind it just didn’t seem appropriate to post everything except @ replies to the Facebook Page, as the context is quite different and far less nuanced.
Today sees a personal foray into Facebook Pages. Yes, the deed is done and I’ve created my own branded page! It has a logo and everything!
It is an experiment, I hasten to add. Initiated, as I’ve begun to find that I know and meet people professionally that do not use Twitter or LinkedIn, which I have used up until now for business connections, in addition to this blog. This is particularly the case for those I meet in southern Europe where Facebook is the predominant social network.
As a fairly early adopter of Facebook my current ‘Friends’ range quite widely and I, like many people back in 2007, used it initially for business networking. Personal friends then joined and slowly it became for me a place for friends and not for business. Which hopefully means I try not to bore such lovely folk with my Twitter stream and work type conversations and information – unless it’s relevant to a wide number of people. Hence the launch of a Facebook Page as a way to manage the different parts of my online life – there will be cross-overs but fingers crossed that creating this page doesn’t come across as arrogant.
For those confused by Facebook’s terminology a Facebook Page is a fully public bit of functionality specifically set up for businesses, organisations, brands and public figures. Here are some examples. A standard Facebook Profile should not be used for business or organisational purposes. One of the main differences is that as a Page you cannot mutually connect with friends, people have to make a conscious decision to connect to you by ‘Liking’ your page. [Yet more confusing terminology there too, thanks FB.]
So, if you’d like to hear from me on a professional basis on Facebook please go and tick that ‘Like’ box on my page, and we’ll see what pans out.
And, generally I would love to hear your thoughts and feedback.