Who said Social Media Can’t be Glamorous

The video streams of each of theses sessions are now available to watch:

Join me for the Social Media Week London Fashion Day
Thursday 27th September 2012.

Photo: Some rights reserved by R Schofield

On Thursday 27 Sept from 9am-6:30pm I’m chairing Social Media Week London’s first Fashion Day, kindly supported by Nokia at the Sport, Entertainment & Cultural Hub @ Engine.

The day takes an in-depth look at the impact of social media on the fashion world. Taking it from the perspective of designers, journalists, and high street brands. Asking: ‘How is data shaping the business?’, ‘How are new social networks such as Pinterest, and Fancy influencing the industry?’
Continue reading → Who said Social Media Can’t be Glamorous

Are long johns back?

long johnsThanks to mild winters and associations with older generations it’s a garment that hasn’t been mentioned over the last few years, but dare I say, long johns in the UK are back? My anecdotal evidence for this is that I’ve heard the term used a few times over the last week in various circumstances, and of course it is rather cold.

But what evidence online can be found to back up this idea?

Type this garment into Google.co.uk and you instantly, and unexpectedly, find that the AdWord competition over this phrase is fierce. Who would have thought there were so many retailers of this long legged, close fitting item?

Continue reading → Are long johns back?