LinkedIn finally makes Company Pages a bit more useful

The business social network LinkedIn have just announced a series of changes to the Company Pages section of their service. For those of you thinking you’ve not really been aware of this part of the platform it’s with good reason.

The offering has been limited to collating employee statistics, posting job opportunities and giving a static profile of your company. Useful for some due diligence and may be finding a job, but that’s about it. Even the most dynamic of companies have sounded dull when looking at their LinkedIn company profile, which is quite an achievement.

When I’m asked how companies should or could use LinkedIn the Company Pages have not really been high on the agenda – where as Groups, networking and advertising can be very valuable if used thoughtfully and with clear objectives.

This might now change as LinkedIn have added a ‘Status Update’ function to Company Pages. It’s not immediately apparent if this has launched across all pages, so I expect it will be slowly rolling out. Social Media Today have put a good summary together:

  • Followers of your Company will see the Status Updates on their homepage (when they login to LinkedIn) or by going to your Company’s “Overview” tab. Each Follower’s network will also have an opportunity to see the posts- as long as the follower comments, likes, or shares.
  • In order to post a Company Status Update, you must be an Administrator of your Company Page, and your Company Page must be set to “Designated Admins only”.
  • Posts can be up to 500 characters (including spaces).
  • You will be able to see impressions and engagement on each Company Status Update. An impression = views of the status update. Engagement = total interactions (comments, likes, clicks, shares)/total impressions. This data appears approximately 24 hours after an update is published and will continue to update on a daily basis.
  • Businesses that post an excessive amount are subject to review by LinkedIn and could risk having their page deleted.

And here’s the official video to explain the changes, which is worth a look:

Public training courses for May, June and July

A list of public courses I’m teaching over the next few months:

11 May – Social Media and Social Marketing, London
16 May – Social Media and Social Marketing, Manchester
18 May – Introducing LinkedIn, Twitter & Facebook, London
20 May – Twitter for Business, London (half day)

1 June – Social Media and Social Marketing, London
2 June – Twitter for Business, London (half day)
29 June – Blogs and Blogging, London

1 July – Social Media & the Law, London
27 July – Social Media and Social Marketing, London
28 July – Twitter for Business, London (half day)

Do I or don’t I link Twitter with LinkedIn?

Today, I decided to finally take the plunge and connect my LinkedIn status with Twitter to see what would happen. I announced this in LinkedIn as:

Decided to link my tweets with my LinkedIn status, do tell me if it gets annoying.

Which then got duly posted on Twitter.

Mat Morrison, of Magic Bean and Mediaczar, got in touch via LinkedIn querying my decision and the problems of dividing our different social media lives such as Facebook, Twitter and LinkedIn, which prompted me to respond to him with:

“I’ve avoided linking with LinkedIn until now, but noticed that I wasn’t using #ln for relevant tweets or that I was updating very often, which I think doesn’t look that great considering what I do, so this is a test. I may switch off in a week. But the audiences for me are similar, so decided I may as well try. And lo, you have responded ;-) as has someone else.

Facebook: I briefly linked them and just decided – different audience, output overload, boring – and quickly unlinked. My Facebook usage generally has lowered, but I think that’s because as an early adopter I used it to connect with other early adopters, who are professional rather than personal contacts. So without a lot of filtering and grouping work the site doesn’t really work for me. But those who’ve come to it later and younger people are smartly segregating their usage and who they contact on different networks. At Becta X yesterday there were children from 14 schools involved (primary through to secondary/tertiary) and when it came to a discussion about using FB in school (for education purposes eg. homework updates) they all agreed that it was the wrong context and that it would be distracting.

Context has knocked Content from being king, perhaps?

I’ve included Mat’s response here because I think it’s useful and adds to this:

Nice summary (and tend to agree w/ your points or have come to similar conclusions.)

I’ve been streamlining lots of my digital life recently — and mostly I’m using a loose GTD/43folders definition of context to do so.

For example, I’m rearranging my Facebook friend lists by “why I care (and if I do)” and “what I want to hide from this list”. My blog feeds are arranged, “can’t miss/daily read/graze/ego search/never read.” And I’m dumping Twitter news subscriptions to lists, and have created a list of “people I care about” (although “all friends” still has ambient presence.)

But LinkedIn seems useful.

So, do you or don’t you link Twitter with LinkedIn?

  • Decide on who you are speaking to and what each network of contacts is mostly about – personal, professional, mix?
  • Examine the kinds of content you put out on Twitter/Facebook/LinkedIn is this suitable for another audience, is the volume to high?
  • Test for a period and see what happens.
  • Disconnect if it doesn’t work for you and your network