Glue

Gluing the social web back together

Every now and then I’m asked what I think the latest trends or the future of the web might be. Often depending on what I’m thinking about or researching that week will depend on the answer that I give.

So what’s the answer at the moment?
As some of you will have noticed over the last few weeks I’ve been experimenting with quite a number of new tools and services, to see what they’ll do. I’ve mentioned a few already such as ifttt and wajam, but I’ve also been experimenting with Chirp Story – which enables you to create stories with Tweets – and begun to have a look at Bundlr – a service that enables you to bring (bundle) content from across the social web together into one page.
Continue reading → Gluing the social web back together

Social media – its all about people and relationships

This post – Putting People at the Heart of your Social Media Strategy – and the presentation below by Steve Bridger on social media are, as ever, not only simply told but beautifully illustrated, and I would encourage you to take a read.

As I’ve probably said before, many of the areas Steve highlights for the third sector are also relevant to the rest of us. For example:

… ‘digital’, and all the new stuff that we call ‘social media’, isn’t really the point; relationships are the point. Same as it ever was.

Quite.

Of particular importance is the role HR plays for managing and enabling change as part of a wider organisational strategy, which often gets forgotten in the excitement or panic of it all.

Social media isn’t something just for the marketing department, as Dell and more recently Eurostar and Nestle have found to their cost.

Whilst this may sound obvious, any consideration of social media needs to be done holistically across the entire company with the understanding that it creates the potential for two way communication. As well as an opportunity, this is a big challenge, and not one that is easily or instantly solved.

Steve – over to you…