Digital strategy and communications

Posts tagged ‘privacy’

Google's Policies and PrinciplesFrom the 1st of March 2012 Google is introducing a new one-size-fits-all privacy policy. Or as they’re headlining it ‘One policy, one Google experience‘. By continuing to use Google products from that date you will be accepting this policy. There will be no ‘please read then tick if you accept’ method here, which is more commonly used by the likes of Apple and PayPal when they update their terms of service or privacy policies.

On starting to read the page explaining the reasoning behind the move from sixty policies to one, it becomes very clear that the language being used is that of promotion, aiming to convince readers that this is a good idea. In and of itself this is interesting, and perhaps show some insecurities that Google may have in what they are doing.
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