Habbo Hotel virtual world of choice for American Idol

‘American Idol’ Teams Up With Habbo For Virtual World | paidContent.org.

Asked: Why not Second Life? An American Idol spokesperson responded:

“The biggest thing is we weren’t looking for an open universe; we wanted something controlled and safe. Also, Second Life is far older and skews towards men. Habbo is teens.” And Habbo’s research shows that one in three of its users are American Idol fans.

Not to mention the higher visitor numbers and traffic.

Twitter v SecondLife

Archive post, written 8 May 2007.


Everyone knows that everybody is twittering about Twitter these days.

From a marketing perspective this seems like quite a triumph. But what evidence is there for this and to what extent is is just twittering? Using some free tools I thought it might be rather fun to compare Second Life, the previous “most talked about” website in town, with Twitter to see what happened.
Continue reading → Twitter v SecondLife