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The business social network LinkedIn have just announced a series of changes to the Company Pages section of their service. For those of you thinking you’ve not really been aware of this part of the platform it’s with good reason.
The offering has been limited to collating employee statistics, posting job opportunities and giving a static profile of your company. Useful for some due diligence and may be finding a job, but that’s about it. Even the most dynamic of companies have sounded dull when looking at their LinkedIn company profile, which is quite an achievement.
When I’m asked how companies should or could use LinkedIn the Company Pages have not really been high on the agenda – where as Groups, networking and advertising can be very valuable if used thoughtfully and with clear objectives.
This might now change as LinkedIn have added a ‘Status Update’ function to Company Pages. It’s not immediately apparent if this has launched across all pages, so I expect it will be slowly rolling out. Social Media Today have put a good summary together:
- Followers of your Company will see the Status Updates on their homepage (when they login to LinkedIn) or by going to your Company’s “Overview” tab. Each Follower’s network will also have an opportunity to see the posts- as long as the follower comments, likes, or shares.
- In order to post a Company Status Update, you must be an Administrator of your Company Page, and your Company Page must be set to “Designated Admins only”.
- Posts can be up to 500 characters (including spaces).
- You will be able to see impressions and engagement on each Company Status Update. An impression = views of the status update. Engagement = total interactions (comments, likes, clicks, shares)/total impressions. This data appears approximately 24 hours after an update is published and will continue to update on a daily basis.
- Businesses that post an excessive amount are subject to review by LinkedIn and could risk having their page deleted.
And here’s the official video to explain the changes, which is worth a look:
These are the slides I put together for a very short presentation at the Chinwag Facebook Marketing conference on the 6 October 2011. It’s aim is to summarise what was discussed at Facebook’s September 2011 F8 conference which introduced the Timeline and Open Graph Apps. It also goes through a few other changes that have recently taken place on Facebook that people may not be aware of.
“There is disconnect between how immersed and digitally connected employees are outside of the workplace, and how their internal communications are being delivered.” Say Red Sky Vision, who produced this thirteen minute film on social media at work.
“On the ground, employees are still posting printed communications on the water cooler when they can be engaged, led and informed via the latest digital channel”, they continue.
Whilst I don’t agree with all the talking heads in this video, it’s refreshing to see something beautifully produced for more senior and possibly C-level market rather than lots of jazzy ‘fun’ graphics. Look out for Rebecca Richmond from Melcrum, who makes some excellent points, and who understands what it means to implement social media in the work place.
However, at thirteen minutes I’d suggest it’s a little long for many attention spans?