Young people today are connected, global and desire justice and authenticity

At least those are the findings of McCann Worldgroup’s global survey of 16-30 year-olds: The Truth About Youth.

‘What emerged from the findings was a view of the first truly global generation, fueled and empowered by technology and motivated by the same three fundamental needs: Commune (the need for connection, relationships, and community), Justice (the need for social or personal justice, to do what’s right, to be an activist), and Authenticity (the need to see things as they are). These motivations drive behaviors that transcend borders.’

McCann identified four areas from the research that were key for them to understanding this age group:
Continue reading → Young people today are connected, global and desire justice and authenticity

A world of Tweets

Hat tip: Dominic Campbell
This is a real-time heat map by Frog Design in HTML5, shows where in the world people are tweeting from.

The experiment started 1 November 2010 and according to the data captured tweets have come from 199 countries so far. It’s interesting to note which countries are more prevalent than others; the US is top (38% of tweets), UK third (11%), but more interestingly Indonesia is 2nd with 18% of the tweets to date.
More here.


Some folk like Scrabble, others Monopoly, some enjoy Snap, others relax over Chess. We each have games we enjoy and games we avoid like the plague. And it’s no different online. Many are puzzled by the popularity of Farmvillethe Facebook social game (although aren’t all games social?) that let’s you ‘farm with your friends’. You often hear the phrase ‘I just don’t get it’ when referencing the game, yet with 55,468,666 current active users it’s something many do ‘get’ and like.

Farmville is just one of a myriad of such interactive, casual games that you can play with others on the now humongous social network, so in case you thought it was something only some of your more annoying friends did to fill your news page here are some stats via All Facebook:

PS. Noted re. the map of ‘England’. The size of the population for the country is about right though (UK total was estimated at 61.8 million in 2009 by the Office for National Statistics).