Scott Johnson, principal, Rock Creek Strategic Marketing
Steve Radick, lead associate, Booz Allen Hamilton
David Almacy, senior vice president, digital public affairs, Edelman
Dominic Campbell (chair)
First up, Scott. They do strategy driven design and he started the company with his wife. One of the things that has helped them is that branding is now so important for many organiations and people. We have learnt to re-invent ourselves over and over again. There are a lot of opportunities in DC that aren’t to do with Federal government. There are 8,000 associations for instance in the area. Their interest in starting the company was having a job and being around for a long time. They’ve find their outlet through being interested in things outside their direct revenue. We’ve done very well, he says, without an earth shattering idea. He doesn’t want people to think that you have to have a break-through idea or being innovative is necessary to work in DC.
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