Are long johns back?

long johnsThanks to mild winters and associations with older generations it’s a garment that hasn’t been mentioned over the last few years, but dare I say, long johns in the UK are back? My anecdotal evidence for this is that I’ve heard the term used a few times over the last week in various circumstances, and of course it is rather cold.

But what evidence online can be found to back up this idea?

Type this garment into Google.co.uk and you instantly, and unexpectedly, find that the AdWord competition over this phrase is fierce. Who would have thought there were so many retailers of this long legged, close fitting item?

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