Course outline
As it says on the tin, this hands-on day aims to give an introduction to blogs, how they are best used, and get participants blogging. The aim is to give attendees the confidence to set-up a blog, begin writing and to also understand how it can be used within a variety of contexts, such as journalism, marketing and PR.

Topics covered

  • What is a blog?
  • Different types of blogs and platforms
  • Typical features and functionality of blogging software
  • A brief history (it helps to understand where blogging came from)
  • Essential blogging tools
  • Corporate, business, newspaper and marketing blogs
  • Setting up and designing your blog
  • Writing, linking, adding images and video
  • Do’s and don’ts

Course length
1 day

Suitable for?

  • Content creators
  • Journalists
  • Producers
  • Junior digital project managers
  • Marketers
  • PRs

Maximum number of participants?
To a certain extent this depends on venue facilities and available computers, however this course is not suitable for more than 18-20 participants.

Equipment requirements

  • Large screen or projector with computer connection
  • One computer per participant or pair of participants
  • Internet access for all computers

About the tutor
Kathryn launched her first blog for the New Statesman magazine in 2003 in order to promote their New Media Awards – which has long since been archived. An early convert to WordPress she has since launched a variety of blogs, advised companies in the use of social media, and is a visiting lecturer in online journalism at the University of Westminster.

The small print
Although a number of platforms are examined during the day, WordPress is used as the blogging platform for the practical part of the training, as it is not only free and easy to use but also commonly used within a corporate environment.
This course requires wi-fi or internet access as well as attendees to have access to a computer (Mac or PC) each or one that can be shared in pairs.

More details and prices on request.