Course outline
This course aims to help participants understand some of the differences and considerations when writing for the web, as good web writing can help you:

  • make your point more clearly and quickly
  • drive visitors and increase traffic to your site
  • increase usability and accessibility
  • improve overall user experience
  • help you engage and converse with your readers

As well as covering standard writing techniques such as the inverted pyramid and the importance of linking to other web content, the course examines how social web technologies and services such as RSS, Twitter and social bookmarks, are changing the way content is discovered, read, linked to and passed on.

Topics covered

  • What is different about writing for the web?
  • Understanding search
  • How do we read web pages?
  • Setting the tone
  • Methods of writing articles and web pages
  • How has web 2.0 influenced writing for the web?
  • The importance of linking and the link economy
  • RSS, social bookmarking, micro-blogging and other social media services
  • Some do’s and don’ts

Course length
1 day

Suitable for?

  • Writers
  • Copy writers
  • Journalists
  • Content creators and producers
  • Marketers
  • PRs

Maximum number of participants?
To a certain extent this depends on venue facilities and available computers, however this course is not suitable for more than 18-20 participants.

Equipment requirements

  • Large screen or projector with computer connection
  • One computer per participant or pair of participants
  • Internet access for all computers

About the tutor
Kathryn has been writing and creating content on the web since 1998, and has been in an editorial capacity for a number of magazine websites including the New Statesman and New Media Knowledge. Kathryn is a member of the Online News Association and is a visiting lecturer in online journalism at the University of Westminster. You can find lots of her articles on the web as well as her Tweets under @kcorrick, blog posts and other content she has accumulated over time.

The small print
This course requires wi-fi or internet access as well as attendees to have access to a computer (Mac or PC) each or one that can be shared in pairs.

More details and prices on request.